EP410 - Charles Mayfield on hyper niching in a highly saturated market

In this episode of Chasing the Insights, I talk to skincare guru Charles Mayfield.

Charles talks to us about hyper-niching in a highly saturated market.

Charles Mayfield is an author, avid farmer and founder of Farrow Skincare.

Farrow is the first skincare company to utilize SmartLard to make its hand-crafted creams and skincare elixir.

Farrow is made with no preservatives or chemicals and is highly effective at feeding skin.