EP396 - Alex Makarski on how AI/ML has transformed digital advertising

In this episode of Chasing the Insights, I talk to tech legend Alex Makarski.

Alex talks to us about how Artificial Intelligence and Machine Learning have transformed digital advertising.

Alex Makarski has been working with big data since before there was a name for it, consulting for brands like McDonald’s, P&G, and Siemens.

Alex has served as CTO or CMO (full-time or fractional) on the executive teams of several technology companies.

Now - certified by AdSkills, Google, Microsoft, Amazon, The Trade Desk, and StackAdapt - Alex and his team have managed millions of dollars in monthly ad spend for organizations ranging from open source software to lead generation, and from digital products to ecom.