Natural Kilers, Natural Patterns: Redefining Camo For The Whitetail Woods w/ Joe Miles

Joe Miles, founder of Asio Gear, shares his journey from South Carolina whitetail hunter to creator of innovative camo patterns inspired by nature's perfect predators. His lifelong passion for bowhunting mature bucks led to developing gear specifically designed for the challenges of whitetail hunting.

• South Carolina hunting background with August 15th rifle opener and historically unlimited buck harvest
• Midwest hunting experiences revealed drastically different deer sizes and behaviors
• Creation of Asio Raptor pattern inspired by watching great horned owls disappear in the woods
• Development of RapX pattern for ground hunters based on terrestrial predators
• Designing gear specifically for bowhunters with strategic pocket placement and bow-friendly features
• Building premium gear at accessible prices through direct-to-consumer model
• Expanding from seven initial products to nearly 50 SKUs covering all hunting conditions
• African hunting experiences and the role of hunters in wildlife conservation
• Recommended "90% system" for hunters looking to try Asio gear

Check out Asio Gear's whitetail-specific camo and apparel at their website or follow them on Instagram to see how hunters are succeeding with their innovative patterns.

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