Ep 071: Boosting Client Retention with Offer Suites with Marra McDonald

In this episode, Melanie and Branda talk with guest Marra McDonald about the importance of building a product suite that caters to various client needs and promotes long-term relationships. Marra shares her journey from a single core offer to a diversified product suite, emphasizing the importance of understanding client transformations and cutting unnecessary fluff from offers. 

Tune in as Melanie and Branda Discuss:

• Why you need a product suite
• How product suites provide flexibility (and cut down on the client scramble)
• The problem with constant launching
• How to improve client retention
• How relationship marketing is more important now than ever

Mentioned in the Episode:

Follow Marra on Instagram: instagram.com/marra.mcdonald

Check Out Marra’s SuccessFOR Mastermind: https://marra-mcdonald.mykajabi.com/successfor-mastermind 

Listen to Marra’s Podcast: https://marramcdonald.substack.com/p/welcome-to-the-late-night-ceo-podcast 

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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective