Ep 064: Should You Use Bundles to Grow Your List?

Bundles can feel like a fast track to list growth—but are they really worth it? Spoiler: it’s not as simple as “yes” or “no.” If you’ve ever wondered whether bundles will bring in the right subscribers (or just clog up your list with freebie hunters), you’re going to want to hear this.

In this episode, Branda shares the real pros and cons of using bundles to grow your list, what to watch out for, and how to make sure you’re setting yourself up for long-term success, not just short-term vanity metrics. Plus, she shares the behind-the-scenes of how she’s using bundles more strategically in 2025 and what she’s doing differently this time around.

Tune in as Branda discusses:

• The biggest pros and cons of bundle list growth
• Why not all bundles are created equal and how to vet them carefully
• How to avoid flooding your list with unengaged subscribers
• What to set up behind the scenes (like welcome sequences and tagging) to actually benefit from bundles
• Smart strategies for tracking bundle performance and engagement

Mentioned in the Episode:

• Welcome Sequence Package: https://www.therelevantcollective.com/copywriting-services
• The Copy Huddle Membership: https://www.therelevantcollective.com/the-copy-huddle

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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective