Ep. 8 | Fontanelle Family Podcast | Jared Thomas, Marketing Lead for Channel and Regional Brands

Fontanelle FSR Joe Gangwish visits with Jared Thomas, Marketing Lead for Channel and Regional Brands to discuss Bayer’s new U.S. Seed Professional Strategy combining Channel and the Regional Brands to create one new combined seed brand.

We will take a closer look into why this was done and how the long-term strategy will position Bayer to become more competitive in the market.