How to Build Game-Changing Channel Partnerships with Theresa Caragol, CEO of AchieveUnite

Theresa shares her journey from leading channel sales and strategies at major tech companies to launching her own firm dedicated to helping organizations create high-impact partnerships.

Discover what makes a partnership truly successful, the biggest mistakes companies make, and why executive buy-in is crucial. Theresa also dives into the evolving role of AI in partnership strategy, the rise and value of co-selling, and how trust drives business outcomes. Plus, hear her insights on uplifting women in tech and the companies setting the standard for inclusive leadership.

Topics & Timecodes:

00:00 – Introduction to Theresa Caragol & AchieveUnite 

01:46 – Why Theresa Founded AchieveUnite 

03:38 – Defining a Successful Partnership 

07:24 – Common Mistakes in Partner Strategies 

11:04 – AI as a Partnership Propeller & Industry Impact 

16:24 – The Co-Selling Movement: Why You Can’t Go Alone 

20:08 – Companies Leading in Partnership Excellence 

23:29 – Events & Communities for Building Partnerships 

24:44 – Uplifting Women in Tech & Inclusive Leadership 

30:45 – Where to Find Theresa On the Road & How to Connect 

32:01 – Final Advice on Prioritizing What Matters

A new episode of Channel Insider: Partner POV is released every other Thursday. 

Watch the interview on YouTube @ChannelInsider_NewsAndTrends

If you have questions for a featured solution provider or want to be a guest on the show, reach out to us at [email protected]

For more episodes of Channel Insider: Partner POV as well as written content on the IT channel, go to channelinsider.com

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Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso. 

The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.

Channel Insider: Partner POV is an asset of Channel Insider, which is a brand under TechnologyAdvice.