AEC Group Execs on Education, Budgeting, and Addressing Vendor Changes With Customers

Brian and Ken detail how they take client variables and concerns into consideration when approaching them about new technology, and how AEC Group prioritizes client education over making sales. Additionally, the team explains how vendors can earn the VAR's trust in the wake of the end of the VMware partner program following it's acquisition by Broadcom. And, what vendors are on the top of AEC Group's list? Stay tuned to find out!

A new episode of Channel Insider: Partner POV is released every other Thursday. 

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Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso. 

The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.

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