What Most Consultants Get Wrong About High-Ticket Clients (And How to Fix It)—with Stan Sukhinin

Ever wondered how a hedge fund dream turned into a thriving career in financial consultancy? Meet Stan Sukhinin, the fractional CFO advisor from Sorso in Austin, Texas, who did just that. At fifteen, Stan was already captivated by the world of finance, setting him on a path that included investment banking and a bold move to start a hedge fund in New York—only to pivot to financial consulting during the pandemic. We promise you'll uncover not just his story of resilience and adaptation but also the innovative methods he employed to master client acquisition in a field where technical skills often overshadow business development acumen.

In our conversation with Stan, we unravel the complexities of managing client relationships and the art of business development within financial consultancy. Listen as he shares insights into conducting effective discovery calls and the strategic decision-making involved in recognizing when to refer clients to other experts for mutual benefit. Learn about the transition from hands-on client work to focusing on expanding a consultancy, and discover the secrets to attracting high-end clients using platforms like LinkedIn. Tune in for a masterclass on elevating your accounting business and staying ahead of industry trends with strategies that promise to unlock your business's full potential.

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