Episode 54 — Digital Advertising: Behavioral Tracking and Privacy Implications

Digital advertising relies heavily on tracking and profiling. This episode covers cookies, pixels, and device identifiers, along with how they enable targeted ads. We’ll examine the privacy implications of these practices, including transparency, consent, and opt-out mechanisms. We’ll also discuss how regulators approach online behavioral advertising through enforcement actions and guidance.

Understanding these issues prepares you for exam scenarios involving online commerce and consumer expectations. By mastering how digital advertising intersects with privacy law, you’ll gain insight into one of the fastest-changing areas of regulation. Produced by BareMetalCyber.com