Episode 51 — Email and Fax Marketing: CAN-SPAM and JFPA

Electronic communications are major areas of privacy regulation. This episode explores the CAN-SPAM Act, which sets standards for commercial email, including opt-out requirements, truth in subject lines, and identification of advertisements. We’ll also cover the Junk Fax Prevention Act (JFPA), which restricts unsolicited fax marketing and outlines conditions for permissible messages. Together, these laws establish the rules for how organizations may use electronic channels for marketing while protecting consumers from spam and abuse.

We’ll also discuss how enforcement actions have shaped compliance strategies, from record-keeping to honoring opt-out requests promptly. Exam questions often require distinguishing between email and fax regulations, making mastery of both essential for success. Produced by BareMetalCyber.com