CMM 193: How Differentiated Positioning Leads to Unique Stories and The Most Important Tactic to Create Demand
- Author
- Mary Kathryn Johnson
- Published
- Fri 20 Sep 2024
- Episode Link
- https://ceomischiefmaker.com
Andy Cunningham shares some key principles from her book, Get To Aha, that uniquely drive success. When a company embraces and expresses its distinctive DNA, they are truly thinking something different
