Zaedo Musa, CEO of Superb: $14M Raised to Build the Guest Experience Management Category For Restaurants

In today’s episode, we speak with Zaedo Musa, CEO and founder of Superb — a guest experience management platform that's raised over €13 million in funding. 

Topics we cover: 

• Understanding the restaurant technology landscape which is mostly dominated by marketplaces or discovery platforms that drive traffic but have forgotten about the back office of the restaurant.


• Why Suberb is focused on independent restaurants and how much traction the company has gained since launching in 2017


• How Suberb’s end to end platform works and the value it brings to restaurants and guests.


• Why Suberb decided to launch its own category — Guest Experience Management (GXM) and how the company overcame doubters and obstacles along the way.


• What the future of guest experiences look like and the role Superb will play in shaping this future