Yana Welinder, CEO and Founder of Kraftful: Over $3 Million Raised to Help Product Builders Create Better Products and Communities

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Yana Welinder, CEO & Founder of Kraftful, a product research tool that has raised over $3 Million in funding.

Here are the most interesting points from our conversation:

• Founding Kraftful: Yana transitioned from law and academia to product management, eventually founding Kraftful to revolutionize product research.


• Early AI Experimentation: Started experimenting with large language models in 2020, leading to the development of Kraftful’s current product.


• Organic Growth Strategy: Leveraging community-building on Twitter and focusing on solving specific problems for product managers.


• Competitive Landscape: Kraftful stands out by specifically addressing the needs of product teams, differentiating from general user feedback summarization tools.


• Go-To-Market Challenges: Faced new challenges with the launch of Meta’s Threads, prompting a reassessment of user acquisition strategies.


• Vision for the Future: Aiming to become the leading human-AI interface for product builders, integrating user feedback seamlessly into the product development process.