Martin Einemo, CEO and Co-Founder of Insurely: €22 Million Raised to Power the Future of Open Insurance

In today's episode of Category Visionaries, we speak with Martin Einemo, CEO and Co-Founder of Insurely, an open insurance platform that's raised €22 Million in funding, about why so many of us lack true understanding of how the insurance industry operates, and why that’s a problem for both providers and their customers. By empowering insurance customers to access their data from the companies who cover them, Insurely helps people find the policies which really work for them, and ultimately provide a win-win solution for everyone involved.

We also speak about Martin’s long career in the insurance industry, and how that made him aware of both technological shortcomings and customer frustration, what ‘open insurance’ really means, how angel investors provided the real impetus to find a marketable offering, and why, for Insurely, that ultimately turned out to be in the B2B space.

Topics Discussed:

• Martin’s long career in the insurance industry across multiple European markets, and the insights it gave him into how it could be improved


• Why the information gap between customers and their insurance providers is such a major problem for the sector, and what can be done about it


• ‘Open insurance’ as the defining concept for Insurely, and how they are empowering customers through access to data


• Rise and fall in the insuretech space, and how Insurely manages to rise above the background noise


•  How transitioning from a B2C app to a B2B platform helped Insurely overcome scalability and revenue generation challenges

Favorite book: 

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesse