1. EachPod

Marc Borrett, CEO & Co-Founder of Reactive Technologies: $80 Million Raised to Build the Future of Grid Measurement

Author
Front Lines Media
Published
Sun 18 Aug 2024
Episode Link
https://categoryvisionaries.podbean.com/e/marc-borrett-ceo-co-founder-of-reactive-technologies-80-million-raised-to-build-the-future-of-grid-measurement/

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Marc Borrett, CEO & Co-Founder of Reactive Technologies, a grid measurement platform that's raised over $80 Million in funding.


Here are the most interesting points from our conversation:


  • Semiconductor to Energy Transition: Marc leveraged his experience in semiconductors and telecoms to tackle the complex challenges of the energy transition, drawing parallels between the two industries.

  • UK vs. US VC Landscape: The UK venture capital environment in the 90s was less sophisticated and visionary compared to Silicon Valley, focusing more on stable returns for pension funds.

  • Creating a New Category: Reactive Technologies is pioneering real-time grid stability measurement, a category that didn’t previously exist, by leveraging telecom principles in the energy sector.

  • Engineering Insights: The company discovered that grid stability affects signal transmission, leading them to repurpose their technology for measuring grid stability in real time.

  • Building Trust in a Conservative Industry: Success in the risk-averse power industry required Reactive Technologies to demonstrate high technical credibility and prove that their innovations would not destabilize the grid.

  • Long Road to Revenue: It took five and a half years for Reactive Technologies to generate meaningful revenue, highlighting the importance of patience and investor support in deep-tech startups.


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Sponsors:


Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.


www.FrontLines.io




The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. 


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