Joshua Aaron, CEO Aiden, $3 Million Raised to Build the Future of Software Packaging and Deployment

In today's episode of Category Visionaries, we speak with Joshua Aaron, CEO of Aiden, a software packaging and deployment platform that’s raised over $3 Million in funding, about how the power of automation is bringing exponential change to our modern high-tech economy, and where Aiden fits into this exciting future. By layering automation onto a people-focused approach to software development, Aiden delivers innovative solutions for mid-market clients across a whole range of countries.

We also speak about some of the books and business leaders which have influenced Joshua’s approach to business, his career in technology building innovative solutions for several major financial and business institutions, what makes Aiden’s offering so attractive to their clients, and exactly why AI & Natural Language Processing is such an important part of their business model.

Topics Discussed:

• Joshua’s career in consulting, designing data centers and trading floors for companies like Credit Suisse First Boston.


• The role of automation in Aiden’s business model, and how it is helping improve software delivery across the world


• How Aiden’s paradigm-shifting approach to software development helped them stand out from the background market noise


• Proving ROI from existing customers as an effective education strategy for potential clients of automated services


• Why Aiden’s future looks to even more automation, particularly in the area of software updates

Favorite book: 

Scaling Up: How a Few Companies Make It...and Why the Rest Don't