Hans Elstner, CEO & Founder of Rooom: $25 Million Raised to Power the Future of Enterprise Metaverse

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Hans Elstner, CEO & Founder of Rooom, an enterprise metaverse platform that's raised over $25 Million in funding.

Here are the most interesting points from our conversation:

• Early Challenges: Hans started Rooom in 2016, spending three years developing the software before launching. Convincing stakeholders and refining the product were significant early hurdles.


• First Major Client: Securing the first big customer involved numerous visits and extensive persuasion, ultimately landing a six-figure deal that validated Rooom’s value proposition.


• Expanding Vertical Focus: Initially targeting marketing, Rooom now serves multiple verticals including training, onboarding, and virtual events, adapting to the needs of various departments within larger enterprises.


• Go-To-Market Strategy: After initially attempting to enter multiple global markets simultaneously, Rooom refocused on select European countries and the US, finding this approach more manageable and effective.


• Product-Led Growth: Rooom emphasizes a product-led growth strategy, ensuring their 3D technology is user-friendly and addresses clear ROI metrics for customers, complemented by thought leadership and storytelling.


• Pandemic Impact: The pandemic accelerated the adoption of virtual events and 3D solutions, significantly boosting Rooom’s growth and reducing the need for extensive educational efforts about the technology.

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