Craig Letton, CEO of hyble: $8 Million Raised to Transform Marketing Automation in the Beverage Industry

Craig Letton has transformed the beverage industry's approach to marketing with hyble, a martech platform that has grown from under $1 million to nearly $20 million in annual revenue in just seven years. With only $8 million raised across three funding rounds, hyble has achieved remarkable capital efficiency while expanding from Scotland to become a global player serving major beverage companies worldwide. In this episode, Craig shares how his experience in the family print business led to identifying a critical need in the beverage industry: a solution that helps salespeople create high-quality marketing materials in minutes instead of days or weeks.

Topics Discussed:

• hyble's evolution from a family print business to a global martech platform for the beverage industry


• How Craig identified a market need from personal experience in field sales


• The challenges and strategies of winning a contract with the largest wine and spirits distributor in the U.S.


• Why Craig relocated his life from Scotland to Boston after winning a game-changing contract


• The impact of changing consumption trends in the alcohol industry


• hyble's approach to growth through international expansion and adjacent verticals

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Sponsors:

Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.

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The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. 

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