Behind the Category: Creating the Account-Based Marketing (ABM) Category with Sangram Vajre

In today's episode of Category Visionaries, we speak with Sangram Vajre, CEO and Co-Founder of GTM Partners and Co-Founder of Terminus, pioneers of the Account-Based Marketing (ABM) category.

Topics discussed: 

• Sangram’s career background as the CEO and Co-Founder of GTM partners, and what led him to found Terminus


• The origins of ABM


• The role events play in creating a new category


• The power of podcasting to support category creation efforts


• Why Terminus partnered with competitors to create demand for the ABM category


• The most common challenges of category creation


• Sangram’s advice for founders getting ready to embark on their own category creation journeys 


• Sangram's next big move with GTM Partners