Andrew Forman, CEO of Givz: $3 Million Raised to Make Donating, Not Discounts, eCommerce Brands Ultimate Growth Lever

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Andrew Forman, CEO & Founder of Givz, an e-commerce marketing platform that has raised $3 Million in funding.

Here are the most interesting points from our conversation:

• Givz's Core Offering: Givz helps brands replace or enhance discounts with donation incentives, boosting sales and fostering customer loyalty.


• Real-World Impact: A campaign with H&M showed the power of Givz, generating $150,000 in donations and converting customers as effectively as traditional discounts.


• Sector Adoption: While luxury brands were the initial target, Givz has found success across various sectors, including pet, health and wellness, and CBD.


• Customer Engagement: Customers are more likely to make repeat purchases and feel positively about brands that offer donation incentives rather than mere discounts.


• Scalability: Givz’s approach allows brands to quickly see the value of donation incentives through simple A/B testing and site-wide campaigns.


• Future Vision: Givz aims to expand beyond e-commerce to include brick-and-mortar stores and other industries, offering incentives for various customer actions.

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