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Category Visionaries - Podcast

Category Visionaries

Welcome to Category Visionaries — the show dedicated to uncovering the go-to-market journeys behind the world’s most exciting B2B tech startups. In each episode, we sit down with a visionary founder who’s not just building a company, but creating or redefining a category. We’ll explore how they identified their market opportunity, crafted their early GTM strategy, scaled traction, and navigated the challenges of building something truly new. If you’re a builder, marketer, or founder, this show is your backstage pass to the GTM blueprints powering category-defining companies.

Brought to you by: 
www.FrontLines.io/FounderLedGrowth — Founder-led Growth as a Service. Launch your own podcast that drives thought leadership, demand, and most importantly, revenue.

Don’t Miss: New Podcast Series — How I Hire

Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.

Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

Business Business:Entrepreneurship Entrepreneurship
Update frequency
every 2 days
Average duration
26 minutes
Episodes
759
Years Active
2022 - 2025
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How Scalestack landed MongoDB as their first enterprise customer through cold email | Elio Narciso ($3.1 Million Raised)

How Scalestack landed MongoDB as their first enterprise customer through cold email | Elio Narciso ($3.1 Million Raised)

Scalestack is revolutionizing go-to-market operations through intelligent automation, helping enterprise revenue teams eliminate what CEO Elio Narciso calls the "manual work tax" - the 72% of time sa…

00:32:17  |   Fri 05 Sep 2025
How the ex-White House CIO turned around a failing cybersecurity company by fixing the product first | Tony Scott

How the ex-White House CIO turned around a failing cybersecurity company by fixing the product first | Tony Scott

Tony Scott brings an unparalleled perspective to cybersecurity leadership, having served as CIO of the federal government, VMware, Microsoft, General Motors, and Disney before taking the helm at Intr…

00:38:19  |   Wed 03 Sep 2025
How Fetch scaled to $70M ARR with relationship-driven marketing to property managers | Michael Patton

How Fetch scaled to $70M ARR with relationship-driven marketing to property managers | Michael Patton

Fetch Package Delivery has revolutionized apartment package management through an innovative off-site warehouse model, serving over 400,000 units and approaching $70 million in ARR. In this episode, …

00:19:44  |   Mon 01 Sep 2025
How Starboard uses door-to-door prospecting with donuts to win freight forwarder clients | Sumeet Trehan ($5.5M Raised)

How Starboard uses door-to-door prospecting with donuts to win freight forwarder clients | Sumeet Trehan ($5.5M Raised)

Starboard is building AI-first infrastructure to transform global trade by improving the productivity of freight forwarders—the central coordinators who connect 15-20 different parties in every inter…

00:24:17  |   Fri 29 Aug 2025
How Moment Energy secured Over $30 million in government contracts by proving commercial readiness first | Edward Chiang

How Moment Energy secured Over $30 million in government contracts by proving commercial readiness first | Edward Chiang

Moment Energy is transforming the energy storage landscape by giving electric vehicle batteries a second life. With $32 million in government grants secured and a 2-gigawatt-hour facility under const…

00:33:36  |   Fri 29 Aug 2025
How Growers Edge restructured from product-focused to customer-focused organization for 400% revenue growth | Matthew Hansen ($30M Raised)

How Growers Edge restructured from product-focused to customer-focused organization for 400% revenue growth | Matthew Hansen ($30M Raised)

Growers Edge is revolutionizing agriculture by eliminating the biggest barrier to farmer innovation: risk aversion. With $30 million in funding raised in just 18 months under CEO Matthew Hansen's lea…

00:20:06  |   Wed 27 Aug 2025
How Abel turned 32 police ride-alongs into the ultimate customer discovery strategy | Daniel Francis ($5M Raised)

How Abel turned 32 police ride-alongs into the ultimate customer discovery strategy | Daniel Francis ($5M Raised)

Abel Police is transforming law enforcement efficiency through AI-powered report generation technology. With $5 million in funding, the company has developed a computer vision and natural language pr…

00:30:05  |   Tue 26 Aug 2025
How Conifer secured Wall Street Journal and TechCrunch exclusives within weeks of launch | Ankit Somani

How Conifer secured Wall Street Journal and TechCrunch exclusives within weeks of launch | Ankit Somani

Conifer is pioneering a revolutionary approach to electric powertrains by eliminating dependence on rare earth materials while maintaining superior performance. In a recent episode of Category Vision…

00:31:26  |   Tue 26 Aug 2025
Why Anomaly avoids annual curiosity revenue (ACR)  — and you probably should to | Mike Desjadon ($30M Raised)

Why Anomaly avoids annual curiosity revenue (ACR) — and you probably should to | Mike Desjadon ($30M Raised)

Healthcare payments consume between $650 billion and $1 trillion annually in billing and insurance-related costs—an amount comparable to the entire U.S. Defense Department budget. At the heart of thi…

00:34:28  |   Mon 25 Aug 2025
How Phamily built an eight-figure ARR healthcare company without discounting: The subsidized R&D approach | Nabeel Kaukab ($25M Raised)

How Phamily built an eight-figure ARR healthcare company without discounting: The subsidized R&D approach | Nabeel Kaukab ($25M Raised)

Healthcare productivity is broken. While labor represents 60% of all healthcare spending—comparable only to the hospitality industry—the overwhelming majority of chronic disease management happens ou…

00:41:34  |   Fri 22 Aug 2025
How Narrativa leveraged COVID-19 as a market catalyst to accelerate AI adoption in pharma | Jennifer Bittinger ($2.4M Raised)

How Narrativa leveraged COVID-19 as a market catalyst to accelerate AI adoption in pharma | Jennifer Bittinger ($2.4M Raised)

Narrativa is transforming pharmaceutical clinical trials by automating the documentation burden that consumes 40-60% of drug development timelines. Founded in 2015 in Madrid and expanded to the US ma…

00:20:18  |   Fri 22 Aug 2025
How Personal AI scales enterprise contracts by selling to COOs and business users first | Suman Kanuganti ($16M Raised)

How Personal AI scales enterprise contracts by selling to COOs and business users first | Suman Kanuganti ($16M Raised)

Personal AI is pioneering the next generation of artificial intelligence with their memory-first platform that creates personalized AI models for individuals and organizations. Having raised over $16…

00:25:28  |   Tue 19 Aug 2025
Why Typedef starts go-to-market activities during the design partner phase instead of after | Kostas Pardalis ($5.5M Raised)

Why Typedef starts go-to-market activities during the design partner phase instead of after | Kostas Pardalis ($5.5M Raised)

Typedef is building an inference-first data engine designed for the new era of AI agents and machine-to-machine interactions. With $5.5 million in funding, the company is reimagining data infrastruct…

00:27:52  |   Tue 19 Aug 2025
How Wispr Flow manufactured viral moments by personally onboarding 500 users on Google Meet | Tanay Kothari ($56M Raised)

How Wispr Flow manufactured viral moments by personally onboarding 500 users on Google Meet | Tanay Kothari ($56M Raised)

Wispr Flow has transformed voice dictation from a frustrating novelty into a seamless productivity tool that users trust implicitly. With a recent $30 million Series A led by Menlo Ventures, the comp…

00:27:08  |   Fri 15 Aug 2025
How Constrafor built indirect distribution to reach 75,000 companies: Selling to general contractors to access their subcontractors | Anwar Ghauche ($400M Raised)

How Constrafor built indirect distribution to reach 75,000 companies: Selling to general contractors to access their subcontractors | Anwar Ghauche ($400M Raised)

Constrafor is revolutionizing how construction companies manage their back office operations, from procurement to embedded finance. With over $400 million in funding and 75,000 companies on their pla…

00:17:27  |   Thu 14 Aug 2025
Ben Edmond, CEO & Founder of Connectbase: $70 Million Raised to Transform the $1.6 Trillion Connected World

Ben Edmond, CEO & Founder of Connectbase: $70 Million Raised to Transform the $1.6 Trillion Connected World

Connectbase is transforming how service providers buy and sell connectivity in what founder Ben Edmond calls "the connected world" - a massive $1.6 trillion industry that powers our entire digital in…

00:19:47  |   Fri 08 Aug 2025
Dan Koukol, CEO & Co-founder of Digit: $3.3 Million Raised to Modernize ERP with AI-Powered Systems of Progress

Dan Koukol, CEO & Co-founder of Digit: $3.3 Million Raised to Modernize ERP with AI-Powered Systems of Progress

Digit Software is transforming how manufacturers and distributors manage their operations through what they call a "system of progress" - an AI-powered alternative to traditional ERP systems. With $3…

00:19:22  |   Fri 08 Aug 2025
Cody Simmons, CEO of DermaSensor: $36 Million Raised to Build the First AI-Powered Skin Cancer Detection Tool for Primary Care

Cody Simmons, CEO of DermaSensor: $36 Million Raised to Build the First AI-Powered Skin Cancer Detection Tool for Primary Care

DermaSensor has developed the first FDA-cleared, AI-powered skin cancer detection device specifically designed for primary care physicians. After spending $27 million on R&D over eight years and cond…

00:24:32  |   Fri 01 Aug 2025
Tony Zhang, Founder & CEO of Tera AI: $8M Raised to Build the Future of Robotics Operating Systems

Tony Zhang, Founder & CEO of Tera AI: $8M Raised to Build the Future of Robotics Operating Systems

Tera AI is pioneering a software-centric approach to robotics, moving away from traditional hardware-dominated solutions toward a unified operating system for robotic platforms. After raising $8 mill…

00:23:38  |   Thu 31 Jul 2025
Tessa Lau, Founder & CEO of Dusty Robotics: $69.5 Million Raised to Automate Construction Quality Through Robotics

Tessa Lau, Founder & CEO of Dusty Robotics: $69.5 Million Raised to Automate Construction Quality Through Robotics

Dusty Robotics is pioneering construction automation with a multi-stage product that spans from planning to installation. At its core is an automated layout robot that takes digital building plans an…

00:21:02  |   Thu 31 Jul 2025
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