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Why Most Teams Break During Growth (And How Values-Driven Leadership Doesn’t)

Author
Dr. William Attaway
Published
Tue 29 Jul 2025
Episode Link
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When your team starts to grow, things shift — and not always in the way you expect. Bottlenecks show up where trust should be. Communication breaks down just when clarity matters most. If you're leading a digital agency that's scaling fast, the pressure isn’t just in performance — it’s in holding the culture together while everything accelerates.

This week, I’m joined by Brittany Hansen — a tech entrepreneur, co-founder of a bootstrapped SaaS company built without venture capital. Her platform solves for one of the biggest blind spots in business today: how to deliver the right message in the right way to a global, multilingual, multicultural audience.

We unpack the systems she uses to build trust, the decision to scale without outside capital, and how values-driven leadership creates teams that don’t just perform — they stay aligned under pressure. If you’ve ever wondered how to scale your team without losing your voice, your mission, or your momentum… this one’s for you.



📚 Books Mentioned

  • Radical Candor by Kim Scott

  • The 6MX Solution by Chase Hughes

  • Never Split the Difference by Chris Voss

  • Cues by Vanessa Van Edwards



You can connect with Brittany directly on LinkedIn — she welcomes conversation and is generous with her time. If her insights sparked a question or idea, reach out. She’d love to hear it.



Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence.

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