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AI for Agency Growth: Scaling Smarter Without Burning Out

Author
Dr. William Attaway
Published
Tue 12 Aug 2025
Episode Link
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Scaling an agency beyond seven figures demands more than hard work — it requires clarity, leverage, and systems that don’t break under pressure. In this episode, I’m joined by Richard Levy, Founder and CEO of Sophera Marketing, who brings decades of global marketing and leadership experience. We talk about how to use AI for agency growth in ways that actually move the numbers your C-suite cares about, how to prove marketing ROI without guesswork, and how to lead distributed teams across time zones without losing momentum. Richard shares practical ways to eliminate bottlenecks, align marketing strategy with revenue, and harness AI for smarter decisions — not just faster ones. If you want to scale with focus, protect your energy, and elevate your team’s performance, you’ll find clear, actionable strategies here you can put to work right away.


📚 Books Mentioned

  • Playing to Win by A.G. Lafley and Roger L. Martin

  • Good Strategy Bad Strategy by Richard Rumelt

  • Good to Great by Jim Collins


You can connect with Richard on LinkedIn or email him at [email protected]. He shares regular insights on marketing, leadership, and business strategy, and he’s always open to a good conversation, even if you see things differently.



Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence.

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