Creating Need: Paul and Rich put a critical lens on new industry trends

Digital Transformation is like a Horoscope: In this week’s episode, Paul and Rich sit down to discuss need creation and the tech industry's move to talk about trends in such abstract language that it seems like it applies to everybody. We chat about the relationship between service providers and tech research firms and why you should be suspicious of new industry buzzwords and complex acronyms. Reminder: it’s okay to ask what that new acronym means!

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