Why Ranchers Should Pay Attention to the Organ Meat Health Trend

Shaye Koester-Wanner and James Berry discuss the importance of organ meats in nutrition, the challenges in the supply chain, and the cultural shifts that have led to a decline in organ meat consumption. They explore the health benefits of organ meats, the birth of Pluck as a solution for incorporating these nutrient-dense foods into diets, and practical tips for cooking and enjoying organ meats. The discussion highlights the need for a change in consumer perspective and the potential for supporting local farms and ranchers. 

Chapters

00:00 Revolutionizing the Supply Chain for Organ Meats

02:54 The Value of Organ Meats in Nutrition

06:11 James Berry's Culinary Journey and Mission

09:06 The Birth of Pluck: A Solution for Nutritional Needs

11:57 Understanding the Nutritional Benefits of Organ Meats

14:50 Cultural Shifts and the Decline of Organ Meat Consumption

18:03 Addressing Myths About Organ Meats

20:52 Practical Tips for Cooking and Incorporating Organ Meats

28:50 Incorporating Organ Meats into Your Diet

33:03 The Benefits of Organ Meats for Ranchers

39:11 Understanding Grass-Fed vs. Corn-Fed Beef

47:10 The Future of Ranching and Consumer Education

Resources:

Learn More About PLUCK: https://eatpluck.com/?ref=SHAYEWANNER 

https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025