How to Create Ranch Revenue with an AirBNB

In this episode, Shaye Koester-Wanner interviews Lettie Nickell about her journey in creating alternative revenue streams for her family ranch. Lettie shares her experiences in starting an Airbnb from a converted grain bin, the marketing strategies she employed, and how she creates unique guest experiences. The conversation also touches on the challenges she faced, the support from her family, and innovative ideas for utilizing resources in ranching. Lettie emphasizes the importance of creativity and resilience in building a successful business in the agriculture industry.

Chapters

00:00 Exploring Alternative Revenue Streams in Ranching

03:06 The Journey to Starting an Airbnb

05:59 Marketing Strategies for Success

09:09 Creating Unique Guest Experiences

12:04 Navigating Challenges and Building Resilience

15:00 Family Dynamics and Support in Business

17:52 Innovative Ideas for Utilizing Resources

20:58 Final Thoughts on Alternative Revenue

Resources

Follow Lettie on Instagram @lettienickell

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