Creating Your Personal Brand Story, Day 5 of "The Confident CEO Journey"

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In this episode, I talk about The four P's of Story 
Branding: People (the Hero and the Guide), Places (where is the hero and what are they struggling with), Purpose ( your why, your values, and your Hero's need for you), and Plot (what is your CTA and where you will take the Hero. 

-The importance of storytelling in branding.
-Elements of a compelling brand story.
-How to align your story with your business mission.
-Using your story to connect with your audience.
-Examples of successful brand stories and lessons learned.

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