Amanda Raines: A B2B Marketing Career Journey
- Author
- Sarina Virk Torrendell
- Published
- Wed 28 Jul 2021
- Episode Link
- https://withsarina.libsyn.com/a-b2b-marketing-career-journey-with-amanda-raines-senior-director-growth-marketing-at-maven
Amanda Raines is the Senior Director of Growth Marketing at Maven, the largest virtual clinic for fertility, pregnancy, and parenting. A mission-driven organization, Maven is changing the world of women’s health, offering on-demand telehealth appointments, clinical content, and community forums, powered by employer-provided benefits.
Amanda is a passionate B2B marketer who held prominent roles at Shutterstock and later ClassPass, before unexpectedly losing her Head of B2B Marketing role there at the beginning of the pandemic.
This conversation is filled with gems on the importance of networking, advice for succeeding in a growth marketing role, and how to navigate the transition from a fitness startup to a healthcare company.
