1. EachPod

3 Ways to Improve Engagement with Gen Z Students (feat. Josh Taylor and Hayley Hollenberg)

Author
uConnect
Published
Tue 11 Jun 2024
Episode Link
https://share.transistor.fm/s/58792d01

Josh Taylor and Hayley Hollenberg of the University of Kentucky Gatton College of Business and Economics share three specific strategies their team is using to better engage Gen Z students with career services. 

Those three strategies include:

  1. A popular career-focused study abroad program in Paris
  2. A career development course
  3. A revamped web and social media presence (particularly on LinkedIn)

All of these strategies play a part in the Graham Office of Career Management’s new approach to career services. In an effort to evolve with the times and meet Gen Z students where they’re at, the Graham team launched a four-pronged career strategy back in 2019. Since then, they’ve seen incredible results, including increased overall engagement, an over 600% increase in web traffic to their virtual career center (powered by uConnect), and an increase from 61% in 2019 to 86% today in graduating Gatton seniors who secure a successful career outcome (full-time job or acceptance to grad school).

The four-pronged strategy includes:

  1. Graham in the Office (traditional career services, 1:1 appointments, in-person programming, career fairs, etc.)
  2. Graham in the Classroom (career development course called the Gatton Pro Series, or GPS for short)
  3. Graham, Virtually (offering 24/7 access to career resources via their virtual career center, called Navigate*)
  4. Graham, Away (providing career-related learning opportunities beyond campus, including industry treks and a career-focused study abroad program in Paris)

*Navigate is powered by uConnect


Resources from the episode:



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