Building the Buffs Brand: John Snelson on Creativity, College Football, and Shooting Your Shot

In this Primetime episode of Career Conversations with Chris, we dive into the fast-paced, content-saturated world of college football media with John Snelson, Director of Creative Services for CU Boulder Football.

Key moments from our creative journey include:

• The rise of "The Rise": How John pitched and produced a six-part docuseries for the Pac-12 Network, a project that became a defining moment in his career
• John’s self-invented role as a football creative
• Behind-the-scene insights from working with Coach Prime
• Leading the Travis Hunter Heisman campaign with strategic, story driven content
• How authenticity trumps polish in storytelling 

Join Chris as he sits down with John to explore the intersection of sports, storytelling, and self-belief, and what it takes to turn a cold call into a creative legacy.

Follow John on Instagram @john_snelson

Check out The Rise on YouTube