Misunderstanding Conscious Leadership

“If you don't have courage, you're not even in the middle of consciousness.” - Justin Foster

CBQ - Why is being a conscious entrepreneur not the default? 

This episode explores why conscious entrepreneurship isn’t the norm, breaking down three key barriers: a lack of awareness around consciousness, systemic pressures that discourage it, and the false belief that consciousness and capitalism can’t coexist. The conversation dives into what it really takes to build a conscious business—moral clarity, scalable genius, and meaningful impact—while challenging common misconceptions about wealth and success. It also unpacks how influence, ethics, and personal fulfillment play a central role in redefining what it means to be a successful entrepreneur.

• [00:05:19] “If we just listened to our soul, we would never be insecure.”
• [00:06:08] “If you're a real entrepreneur, you look more like an artist.”
• [00:07:23] “Who are you without any of the labels?”
• [00:12:45] “If you don't have courage, you're not even in the middle of consciousness.”
• [00:24:30] “When you're conscious, guilty pleasures are just pleasures.”

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