Email Marketing Vs. Social Media: The Real Deal

“Creating a basic email marketing funnel for them allowed them to bring in more leads on a consistent basis and automate the sales process.”

—  Christy Cegelski

For my first year in business, give or take, I worked on all kinds of projects.

And I mean ALL kinds: I wrote blog posts, came up with social media captions, developed course scripts, created newsletters… you name it, I wrote it. I ran the whole gamut.

This was great for learning about what I liked or didn’t like, but not so great for establishing a niche.

I decided to focus on email marketing as one of my main services, because I was working on a lot of email campaigns and my clients were seeing some really great results — their open rates were doubling (or tripling!) and they were booking more discovery calls than ever.

This definitely got me interested in figuring out how to optimize the lead gen cycle and sales process.

I wanted to make it easier for them to bring in more leads and clients (and cement myself in their minds as a copywriter/consultant extraordinaire!).

The first challenge: helping them earn a more consistent and predictable income, rather than riding what I call the “revenue rollercoaster.”

The secret? Niching down into three specific services that move their prospects through the sales funnel, start to finish.

(And I’ll give you a hint — social media is NOT one of those services!)

Hit play and find a new way to work! In this episode, you’ll learn:

• The three main services I offer to help clients secure a more reliable stream of income
• The practical drawbacks of the massive drop in Facebook’s organic reach — and the latest statistic on how many people ACTUALLY see your posts 
• The average ROI on email marketing — and the MAJOR benefits it has over social

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Highlights:‌ ‌

• 00:34  Jack of all trades to master of one
• 01:35  Revenue rollercoaster
• 03:12  My three main services
• 03:48  Is social media worth it?
• 05:22  Pay-to-play
• 06:05  Control your content  
• 07:45  Email marketing ROI & benefits
• 09:27  Should you ditch social entirely?
• 11:18  Reach me! 

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CONNECT WITH CHRISTY ON INSTAGRAM: 

https://www.instagram.com/christycegelski/ 

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