Better Together - Biz Partnerships That Work With Kira Hug & Rob Marsh

“It wasn’t just a passion project where we were only doing a podcast and that was it. We just didn’t know what else it was going to become.”
—  Rob Marsh

The magic that can grow from a simple podcast is astonishing.

Kira Hug & Rob Marsh are co-founders of The Copywriter Club (TCC), which offers memberships, courses, masterminds to copywriters looking to level up their skills.

They met at a mastermind (not Tinder, as rumor would have it) and instantly clicked. When Rob wanted to start a podcast, Kira was a natural choice for co-host.

The Copywriter Club podcast was born… but didn’t stop there.

“We didn’t have a map or a blueprint of how we were going to build everything out and what type of products,” Kira says. “I think we both were open, and knew that it would go to maybe courses. But I don’t think we knew a membership was going to come out of it, or mastermind groups were going to come out of it.”

Now, Rob and Kira split the responsibilities of running TTC as dual CEOs with a 50/50% partnership… while also running their own solo copywriting brands!

In this episode, we find out how the two decide which brand a new idea belongs under, how they deal with community members that aren’t a good fit, and which of them the true diva!

Hit play and find a new way to work! You’ll learn:
What goes into taking a new business idea from conception to fruition 
How Kira and Rob navigate the tensions of running a business as a 50/50 partnership
What the The Copywriter Club currently offers — and what it may look like in the future

Subscribe now and never miss a single episode!

About Kira Hug & Rob Marsh
Kira Hug and Rob March are conversion copywriters, co-founders of The Copywriter Club, and co-hosts of the podcast of the same name. Rob has written everything from direct mail and TV to case studies for clients like American Express and Pluralsight. Kira has worked with global brands like Estee Lauder Companies, and led marketing teams for startups like ActionableBooks.com and global health nonprofits.

Highlights:‌ ‌

• 01:52  Meet Kira Hug & Rob Marsh
• 03:03  The meet-cute
• 06:13  TCC origin 
• 09:36  Co-CEOs
• 13:15  Communication & control
• 18:11  Negotiating ideas
• 21:24  Balancing solo businesses 
• 25:53  Finding homes for ideas
• 29:16  The future of TCC
• 32:07  TCC program summary
• 36:11  The Christy Questions

Remember to subscribe, rate, and review!

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THE COPYWRITER CLUB
https://thecopywriterclub.com

TCC GIVEAWAY
https://thecopywriterclub.members-only.online/growonthego

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CONNECT WITH CHRISTY ON INSTAGRAM: 
https://www.instagram.com/christycegelski

Qs about anything you heard on the show? Just want to continue the conversation? Join me inside The Copy Connection - my private Facebook community for women in biz. It's a place to connect, have the bigger convos around the challenges of building your business, get support, and of course, tips galore! https://www.facebook.com/groups/copyconnection