Why is Everyone So F***king OBSESSED with Becoming an Influencer?

Since when did taking photos of yourself on repeat and videos of self-obsessed footage make someone a person of influence?

Since when did people choose fame with zero talent over actually honing a talent?

Who are these people even influencing?

Why does everyone think that they have to become some social media influencer to be successful at what they do?

I do not get it.