OrcaScan - Doing for barcodes what Spotify and Netflix do for entertainment

From a skateboard to millions of downloads, in this episode John Doherty, founder of OrcaSan - a no-code barcode application - talks us through is journey. He shares with us the business need that started the first app, how to commercialise a free download, how to build customer success (versus ‘sales’), defining product development through customers’ needs, growing through revenue vs investment, not ignoring ‘the legals’, and the role Cambridge has had in his learnings.

A great lesson in building tech that is needed over something that is just ‘cool’.

Produced by Carl Homer

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