9. Creating a Stand-Out Website: Expert Tips from Suzie Consoli of Lawson House
- Author
- Alane Gianetti, Shaochen Wu, Suzie Consoli
- Published
- Tue 14 May 2024
- Episode Link
- None
We're so excited to be joined by Suzie Consoli, Founder and CEO of Lawson House, a full-service marketing and design agency based in Atlanta! Lawson House helps businesses stand out and thrive in a competitive market through strategic branding, web design, and high-converting marketing solutions. They transform visions into impactful realities and ensure businesses get the recognition they deserve!
In today's episode, we explore effective marketing and web design strategies for calligraphy businesses with Suzie. She shares insights on the five pages every website should have, advice on selecting the best platform for your website needs, and the most common mistakes she sees businesses making when it comes to creating their websites. Suzie also gives an actionable process for DIY-ing your website, practical tips for SEO, and shares her expert opinion on whether or not to list pricing on your website.
Stay tuned until the end, when Suzie shares more about her brand new offering, Launch38 -- a truly unique service that will give you brand messaging & design, a website, launch strategy, and content plan in just FIVE days!
🔗 Links to resources mentioned in this episode:
- Apply for Launch38 here! Use code CALLIGRAPHY250 at checkout for $250 off!
- Connect with Suzie below:
- Try Squarespace for free
- Get a free month of ShowIt
🎙️ In this Episode:
- 00:00 Introduction
- 02:51 Meet Suzie, Owner of Lawson House
- 04:22 The Five Must-Have Pages for Your Website
- 14:50 Practical Steps for DIY-ing Your Website
- 21:09 Choosing a Platform to Host Your Website
- 28:28 What Really Matters for SEO
- 35:39 The Biggest Mistake People Make with Their Website
- 44:14 Create Your Website with Launch38!
- 54:03 Connect with Suzie
Text us a question to answer on a future episode!
Don’t miss Alane's FREE private podcast, Booked, Balanced & In Demand—bite-sized, binge-worthy lessons to book dream clients, raise prices, and feel balanced. Get access here!
👩💻 Learn From Us:
- Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
- Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
- Download our free tech guide for the programs you need to run your business
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