8. From Weddings to Book Deals: Evolving a Hand-Lettering Business with Crew and Co
- Author
- Alane Gianetti, Shaochen Wu, Will & Courtney Kassner
- Published
- Tue 16 Apr 2024
- Episode Link
- None
In today's episode of Calligraphy Biz Corner, we have two very special guests! We're so excited to welcome Courtney and Will, owners of Crew and Co, a hand-lettering business that over the past 10 years, has transitioned from weddings and calligraphy workshops to creating products that encourage families to make scripture a practical part of their daily lives.
Their second book, Abundant Grace, was recently published on April 2nd, and we had the privilege of chatting with them just before it was released! In this episode, Courtney and Will share the evolution of their business, starting with Courtney's beginnings in wedding calligraphy to Will joining the team as they entered the product world by creating children's screen-printed t-shirts. Their inspiring journey leads us to where they are today, which is launching their second book and developing products that bring joy and hope to families through encouraging messages, beautiful designs, and vibrant colors.
Throughout the episode, Courtney and Will expand on the importance of building a business that's aligned with personal values and rooted in authenticity. Tune in to hear their experiences of figuring things out as they go, and their exciting story of navigating the book publishing process for two books, including their latest release, 'Abundant Grace.'
Listen in to the end of the episode to hear how you can win a copy of their newest book plus store credit to crewandco.com!
🔗 Links to resources mentioned in this episode:
- Enter our Instagram Giveaway here!
- Purchase a copy of Abundant Grace
- Check out Crew + Co's products
- Connect with Courtney & Will on...
🎙️ In this Episode:
- 00:00 Introduction
- 03:28 Welcome Will & Courtney!
- 05:56 Courtney's Calligraphy Beginnings
- 11:22 Launching Crew + Co & Transitioning to Products
- 15:22 Working as a Husband & Wife Team
- 19:33 Growing a Product-Based Business
- 35:27 Getting a Book Deal!
- 46:09
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👩💻 Learn From Us:
- Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
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- Download our free tech guide for the programs you need to run your business
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