32. Creating Video Content that Connects and Converts: Reels, YouTube, and Showing Up with Confidence (with Shine With Natasha)
- Author
- Alane Gianetti, Shaochen Wu
- Published
- Tue 08 Jul 2025
- Episode Link
- None
Ever freeze up when you think about recording a Reel? Or feel like you “should” be on video but don’t even know where to start? You are so not alone — and this episode is here to help.
We brought on the incredible Natasha from Shine with Natasha, a video marketing strategist who makes content creation feel approachable, sustainable, and actually effective for creative entrepreneurs. Whether you're a beginner or a seasoned calligrapher looking to level up your visibility, this one’s packed with strategy, mindset shifts, and simple systems to get you out of your head and into action.
If you’ve been thinking about starting a YouTube channel, creating better Reels, or finally showing your face on camera without the imposter spiral, don't miss our episode with Natasha!
🎧 Tune in to hear:
- Why video matters more than ever for calligraphers, stationers, and creatives
- The mindset shift that’ll help you actually show up on camera (even if you’re terrified)
- How to get “reps” in with short-form video and build a sustainable content habit
- What’s working right now on Instagram Reels and TikTok (and what to skip)
- Why a signature video series might be your secret weapon
- How to plan, film, and actually finish your content without getting overwhelmed
- The truth about going viral vs. going consistent
- Why YouTube is a massive untapped opportunity for creatives (yes, even you!)
Plus, Natasha shares her favorite tools, gear recs, and permission to start messy. You’ll walk away ready to take that next step — whether it’s filming your first story or launching your YouTube channel.
🔗 Links to resources mentioned in this episode:
- Follow Natasha on Instagram
- Natasha’s YouTube Channel
- Sign up for Natasha's DIY Video Series Workshop
- Natasha's YouTube videos mentioned:
- Natasha's favorite tool for video editing:
Text us a question to answer on a future episode!
Don’t miss Alane's FREE private podcast, Booked, Balanced & In Demand—bite-sized, binge-worthy lessons to book dream clients, raise prices, and feel balanced. Get access here!
👩💻 Learn From Us:
- Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
- Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
- Download our free tech guide for the programs you need to run your business
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