30. Pricing Common Scenarios for Calligraphers & Stationers: A Live Coaching Call
- Author
- Alane Gianetti, Shaochen Wu
- Published
- Tue 13 May 2025
- Episode Link
- None
Let’s talk pricing. If you’ve ever stared at an inquiry thinking, “What the heck do I charge for this?”, you’re not alone. We were invited to share our expertise for a live coaching call hosted by Elisabeth Stuckey, stationery designer and creative business coach, for the students of her course, Dream to Design.
From how to factor your experience into your rates to whether you should be charging for design time (spoiler alert: YES), we’re spilling the ink on all things pricing—especially for calligraphers and stationers. And because this conversation was so juicy, Elisabeth graciously let us share this exclusive replay right here on the pod!
We’re walking you through the nitty gritty: how to set your hourly rate, when to raise your prices, and why you’re doing yourself (and your clients!) a disservice if you’re copying someone else’s pricing. This isn’t just about numbers—it’s about confidence, sustainability, and building a business that supports the life you want.
What you’ll learn in this episode:
- Key factors to consider when pricing calligraphy services (it’s more than just materials!)
- When it’s time to start charging for your work—even if you’re new
- How to price spot calligraphy for stationery projects with confidence
- What to keep in mind when quoting large custom or wedding projects
- Creative, scalable ways to grow your calligraphy business without burning out
- How your calligraphy style influences your pricing
- Real talk on what to charge for envelope addressing (and why undercharging hurts you)
- Pricing tools, templates, and mindset shifts that actually work for creative entrepreneurs
If you’ve ever Googled “how to price calligraphy work” or “how to raise rates without scaring off clients,” this episode is your go-to guide. Grab your favorite pen, a fresh notebook, and let’s get you pricing with confidence and clarity!
🔗 Links to resources mentioned in this episode:
- Download our free Tech Programs Guide
- Purchase the Creative’s Pricing Toolkit
- Listen to Episode 11 where we talk about advanced pricing strategies
Text us a question to answer on a future episode!
Don’t miss Alane's FREE private podcast, Booked, Balanced & In Demand—bite-sized, binge-worthy lessons to book dream clients, raise prices, and feel balanced. Get access here!
👩💻 Learn From Us:
- Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
- Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
- Download our free tech guide for the programs you need to run your business
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