28. Show Up, Stand Out & Build an Authentic Brand Online with Madelyn Furlong of Madelyn Victoria Co.
- Author
- Alane Gianetti, Shaochen Wu
- Published
- Tue 18 Mar 2025
- Episode Link
- None
We know how overwhelming it can feel to show up online consistently, create engaging and authentic content, and stand out as a calligrapher or creative entrepreneur—which is why we’re so excited for this episode! We’re joined by Madelyn Furlong of Madelyn Victoria Co., a Showit website designer and social media expert, who shares her best visibility strategies for small businesses as well as content strategies that attract clients with ease.
If you’ve been struggling with social media marketing, feeling stuck on how to build trust with your audience online, or wondering how to turn followers into paying customers, this conversation is packed with actionable tips you can implement right away!
What You’ll Learn in This Episode:
- How to Build an Authentic Online Presence: The secret to showing up in a way that feels natural and attracts your dream clients.
- Social Media Consistency Tips: How to stay consistent on Instagram and create a strategy that doesn’t lead to burnout.
- The 10-10-10 Framework for Engagement: Madelyn’s simple but powerful method to grow engagement and connect with potential customers.
- How to Balance Short-Term & Long-Term Marketing: The difference between social media marketing and website SEO, and why both matter.
- How to Create Content That Converts: The exact steps to craft content that builds relationships and drives sales.
- Customer Journey Framework for Creative Entrepreneurs: How to create a seamless experience that turns leads into loyal customers.
- Visibility Strategies for Small Businesses: How to make your brand stand out in a crowded online space.
If you're looking to attract your ideal clients, build a loyal customer base, and show up online in a way that actually feels good, grab your notebook and tune in. This episode will give you the confidence and clarity to market your creative business effectively.
🔗 Links & Resources Mentioned:
- For marketing and website support, connect with Madelyn on Instagram or visit her website
- Get Madelyn's free guide, 3 Simple Strategies to Get More Clients and Increase Your Profits
- Check out Madelyn's book rec:
Text us a question to answer on a future episode!
Don’t miss Alane's FREE private podcast, Booked, Balanced & In Demand—bite-sized, binge-worthy lessons to book dream clients, raise prices, and feel balanced. Get access here!
👩💻 Learn From Us:
- Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
- Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
- Download our free tech guide for the programs you need to run your business
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