17. 6 Steps to Maximize Holiday Sales for Your Creative Business
- Author
- Alane Gianetti, Shaochen Wu
- Published
- Tue 08 Oct 2024
- Episode Link
- None
It’s time to start prepping your calligraphy business for the upcoming holiday season, and in this episode of Calligraphy Biz Corner, we’re sharing everything you need to know to boost your small business holiday sales! Whether you’re launching holiday products and services for the first time or you’re a pro at navigating the gifting season, this episode is packed with tips to help you succeed.
We walk through a simple six-step guide to ensure you're ready, covering essential topics like deciding what holiday products to offer, choosing the best platform to sell your products (whether it's online channels or local markets and craft fairs), and creating a solid production timeline. We also dive into setting the right prices for profitability, running pre-sales to gauge interest, and crafting a marketing plan to get your products in front of the right audience.
This episode will help you streamline your production process and maximize your revenue. Put on your favorite holiday sweater (we've got ours on!), grab your notebook, and let’s get your calligraphy business holiday-ready so you can end the year on a high note!
🔗 Links to resources mentioned in this episode:
- Alane's Holiday Sales Post
- Shaochen's Product Launch Blog Post
- Order free boxes through USPS
- Get discounted shipping rates through Pirate Ship
Text us a question to answer on a future episode!
Don’t miss Alane's FREE private podcast, Booked, Balanced & In Demand—bite-sized, binge-worthy lessons to book dream clients, raise prices, and feel balanced. Get access here!
👩💻 Learn From Us:
- Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
- Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
- Download our free tech guide for the programs you need to run your business
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