11. Beyond Numbers: Advanced Pricing Strategies for Calligraphers
- Author
- Alane Gianetti, Shaochen Wu
- Published
- Tue 11 Jun 2024
- Episode Link
- None
In this week's episode of Calligraphy Biz Corner, we dive deep into advanced pricing strategies for calligraphers! These are strategies that we believe aren't talked about enough, so we're bringing them to light!
We cover the importance of investment minimums, the added value of design and project management fees, and discuss when and how to do work for free. Learn how to confidently set your prices, boost your business profitability, and avoid common pricing pitfalls!
🔗 Links to resources mentioned in this episode:
- For a comprehensive, actionable guide plus worksheets that walk you step by step through setting your prices, check out our Pricing Toolkit
🎙️ In this Episode:
- 00:00 Introduction
- 04:28 Our Pricing Framework and Formula
- 16:21 Pricing Strategy #1 - Doing Work for Free
- 28:06 Pricing Strategy #2 - Investment Minimums
- 41:23 Pricing Strategy #3 - Design and Management Fee
- 50:33 Let Your Values Be Your Guide
Text us a question to answer on a future episode!
Don’t miss Alane's FREE private podcast, Booked, Balanced & In Demand—bite-sized, binge-worthy lessons to book dream clients, raise prices, and feel balanced. Get access here!
👩💻 Learn From Us:
- Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
- Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
- Download our free tech guide for the programs you need to run your business
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