36: How to Become Seen as the Go-To Expert At What You Do
- Author
- Joy Michelle
- Published
- Mon 31 Oct 2022
- Episode Link
- None
What would it look like if you could be seen as the go-to expert in your field? Brand authority and credibility helps you become seen as that go-to expert, but does take a bit of work. The payoff includes more and better clients, higher rates, and peace of mind in your marketing efforts. In today's episode, I'm sharing how you can position yourself as a brand of authority and credibility.
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!
In This Episode You'll:
- Explore building a visibility plan.
- Understand brand authority.
- Take three steps to building brand authority.
Find it quickly:
2:17 - Two Key Factors of an In-Demand Brand
4:08 - Three Ways to Build Your Brand Authority Online
4:38 - #1: Decide what you want your brand to be remembered and known for.
5:55 - #2: Build brand authority through your brand visuals.
7:30 - #3: Build social proof for your brand authority.
More ways to connect:
Read the full show notes from today’s episode HERE.
Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!
