263: Media is a Mom's Best Marketing Hack—How Leveraging the Media to Grow Your Business and Generate Visibility Can Give You More Time to Spend with your Kids

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Ever wondered how some entrepreneurs land major media features while others spend thousands on ads with minimal results? Former journalist Mercedes Barba pulls back the curtain on the world of earned media, revealing exactly how busy moms can get featured in publications like Business Insider, Forbes, and more—without spending a dime.

After 15 years as a journalist covering everything from Hollywood red carpets to personal finance, Mercedes noticed something fascinating: entrepreneurs featured in major publications often appeared across multiple outlets, exponentially growing their visibility and businesses. Now, as the founder of Mercedes and Media, she helps small business owners and mompreneurs tap into this powerful yet underutilized marketing strategy.

The secret lies in crafting compelling story angles that appeal to specific publications and their audiences. Mercedes shares tactical advice on creating irresistible pitches (keep them short!), finding the right journalists (research is key), and following up effectively. Unlike paid placements that can cost thousands, earned media builds authentic credibility while generating valuable backlinks and leads. One client's Business Insider feature instantly generated 5,000 leads to her website!

What makes this approach particularly valuable for mothers is its efficiency. Rather than constant content creation across multiple platforms, strategic media features provide maximum impact during limited work hours—allowing you to be fully present with your children when it matters most. As Mercedes puts it, "Time is your most valuable asset. Money means nothing if you can't control your own time."

Ready to elevate your business through media coverage? Grab Mercedes' free pitch template and start crafting your story today. The journalist's inbox is waiting for you!