The Value in Choosing Your Customers

One of our earliest photographers at Death to Stock was Patrick Chin. Patrick had built a business in the luxury hotel and fine dining space. This meant that Patrick had to fly around to take photos at beautiful beachside hotels, or snap images of Michelin star Chef’s beautiful creations…getting to taste the dishes afterwards. 

Poor Patrick.

Patrick showed me that who you choose as your customers matters. And that if you’re going to choose someone to serve, choose someone great.

I had another friend who was a photographer for new startup retail businesses. They had very little money, fast turnaround times, and often burned through the images quickly. This other friend was constantly struggling with business and was frustrated. 

Given that you can choose your customers, who are the best customers worth choosing?