The Moment I Almost Quit And What I Chose Instead

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Entrepreneurship wasn't meant to be a lonely road, yet so many of us find ourselves isolated in our journey. My breaking point came when my life shattered my father-in-law and husband simultaneously hospitalized, me alone during COVID restrictions, our business hanging by a thread, and not a soul to help carry the weight.

Most entrepreneurs know this feeling. We're taught to push through pain silently, to hustle through grief and call it strength, to choose ambition over healing. But what if there's another way? From my darkest moment curled under a desk questioning everything, Cafecito Con Jefas was born not as a business venture, but as the lifeline I desperately needed.

It began with simple virtual coffee dates, one jefa at a time. Sometimes just me and one other woman on a Zoom call, sharing dreams and fears that felt too vulnerable for anywhere else. Those early conversations grew into a movement with a mission: to alleviate the profound loneliness of entrepreneurship. Today, our community provides not just connection but strategy, teaching jefas to grow their brands without burning out, to build businesses aligned with their current season rather than external pressures.

The CCJ Casita and Jefa Life 101 cohort now offer structured spaces where female entrepreneurs can gain clarity, confidence and community simultaneously. Because clarity doesn't come from perfect planning it emerges from taking imperfect action with support around you.

If you've been craving both strategic growth and genuine connection, you have a seat waiting at our table. You don't have to build your dream alone anymore. Show up, take that imperfect action, and let's grow together.

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