Meet Jefa: Victoria Carrington Chavez - La Mezcla Creative

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Can a creative journey shaped by diverse heritages transform the landscape of brand strategy? On this episode of Cafecito con Jefas, we sit down with the inspiring Victoria Carrington Chavez, the visionary brand strategist and graphic designer behind La Mezcla Creative Co. Victoria shares her unique journey from Colorado to New England, and how her rich African-American, Mexican, and Diné (Navajo) heritage informs her innovative work. Together, we discuss her dynamic collaborations with six-figure brand CEOs and grassroots nonprofits, underscoring the power of community building and the importance of celebrating every victory along the entrepreneurial path.

We also shine a spotlight on the empowerment of BIPOC femme-identifying creatives. Addressing societal challenges like the Latina pay gap, Victoria and I explore the importance of recognizing one's inherent magic and brilliance. As branding creatives I share my passion for turning side hustles into successful ventures and the significance of demystifying creative processes. Our conversation aims to empower fellow jefas to navigate their entrepreneurial journeys with confidence and to foster better engagement and collaboration within their communities.

Navigating neurodiversity in the creative process presents its own unique challenges, which Victoria and I tackle head-on. We share personal anecdotes about managing sensory overload, the importance of systems for success, and the necessity of accommodations for neurodiverse individuals. From creating sensory-friendly workspaces to outsourcing tasks and building supportive networks, this episode is a celebration of resilience, creativity, and community. Join us to be inspired by stories and insights that can elevate your entrepreneurial journey and help you thrive.

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