Meet Jefa: Rosalie Ennes - Portecua Consulting

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What if making friends with risk could transform your business? In this empowering episode of Cafecito con Jefas, we sit down with Rosalie Ennes, the mastermind behind Portecua Consulting. Rosalie shares her journey from corporate auditor at KPMG and Estee Lauder to becoming the founder of a Latina-owned boutique consulting firm. Hear her inspiring story of resilience and determination as she navigated a pivotal layoff from Bombas, turning a potential setback into a thriving consulting business. Rosalie’s mission is clear: to empower Latina entrepreneurs by equipping them with the tools to make risk-informed decisions and build robust, wealth-generating enterprises.

Join us as Rosalie discusses her approach to helping small businesses manage risks, optimize operations, and develop strategic plans. She offers practical insights into financial projections, streamlined processes, and the critical role of strategic planning for business success. You'll also learn about the importance of financial networking and how Rosalie supports her clients through budgeting, projecting revenues, and encouraging introverted entrepreneurs to step out of their comfort zones. This episode is packed with actionable advice and heartfelt encouragement for all business owners, especially those looking to make a significant impact in their communities.

Finally, Rosalie sheds light on the essential components of building a sustainable business community, from branding and client experience to legal and financial considerations. Discover why making risk a friend is crucial and how having a solid foundation ensures long-term success. Plus, Rosalie shares her personal favorites, including her go-to coffee order and must-read book recommendations. Don't miss out on connecting with Rosalie on Instagram, LinkedIn, and YouTube for even more guidance on risk management and networking. This episode is a treasure trove of wisdom and support for all the Jefas out there striving to grow and succeed.

Meet Jefa: Rosalie Ennes - Portecua Consulting

Rosalie is a risk consultant, strategist, advisor, and founder of Portecua Consulting, a consulting firm that specializes in helping women and BIPOC entrepreneurs build beautiful businesses that are protected, optimized and well-positioned for growth and impact. Whether it’s through a consulting project, as a 1:1 business advisor, via workshops, or with her upcoming book, she equips business owners with a risk lens so they can make great decisions for their businesses and become the powerhouses and change makers they were meant to be. 

Rosalie is a Bay Area native and a proud Portuguese-Ecuadorian-American, who currently resides in New York City, and enjoys experiencing life through travel, food and tennis, and with her rescue dog Kira.

Links:

Website: https://portecuaconsulting.cpa/

IG: https://www.instagram.com/portecuaconsulting/

LinkedIn: https://www.linkedin.com/in/portecua/

YouTube: https://www.youtube.com/@portecuaconsulting

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