From Firefighting to focus = 200% growth, and #1 brand NZ & Australia: The Baby Food Growth Story

What happens when you stop reacting and finally make time to fix the real roadblock? This is the story of how one small baby food brand went from scrappy underdog to category leader - by creating just enough space to think differently.

Stuck in firefighting mode? You’re not alone - and you’re not broken.

In this episode, I share a story from my time working with an organic baby food company in New Zealand. Up against industry giants, under constant pressure, and always reacting, growth felt impossible.

Until we made one simple shift: we found time to solve the real problem.

This episode is for anyone stuck in the day-to-day grind, wondering if they’ll ever get ahead. You’ll hear how:

• A focus on distribution - not marketing - unlocked 200% growth
• Local wins helped us scale nationally and break into Australia
• Making time to think, led to market leadership

Firefighting is inevitable. Making it your whole strategy? That’s optional.